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08486_Field_TCGG T251.txt
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1996-04-10
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and content is universal, and affects non-literary people as
much as the scholar. Thus the Bell Telephone Laboratories
spend millions on research but have never even noticed the
peculiar form that is the telephone and what it does to speech
and to personal relations. As an expert in prints Ivins became
aware of their difference from the printed books in which they
appeared. This in turn made him aware of the great difference
between printed and manuscript books. At the outset (pp. 2­
3) he draws attention to the dimension of repeatability built
into the phonetic written characters, in order to stress the
same dimensions of repeatability as it is found in pre-
Gutenberg block printing of pictures from woodcuts:
Although every history of European civilization
makes much of the invention in the mid-fifteenth century
of ways to print words from movable types, it is